Modern Viking culture is dominated by swords, raids and battlefield courage.
The people who raised Viking-Age runestones often chose very different qualities to remember.
A new analysis published on October 26, 2026 examined 2,633 Viking-Age runestones alongside the 164 stanzas of Hávamál. Researchers found that when inscriptions actually describe the character of the deceased, they overwhelmingly emphasize being good, dependable, capable, generous or respected rather than celebrating violence.
Only 293 of the 2,633 stones—roughly one in nine—say anything about what the dead person was like.
Among those that do, the commonest description is simply góðr, “good,” appearing on 213 stones. The words drengr and þegn, associated with dependable or socially respected men, occur 74 and 47 times respectively.
Explicit battlefield courage appears on just nine stones.
Generosity itself appears on seven, so the literal count of “generous” inscriptions is not higher than the count explicitly praising courage. The more important finding is broader: social reliability, good conduct and generosity dominate the commemorative vocabulary, while fighting is surprisingly marginal.
That makes Viking values preserved in stone look very different from the modern warrior stereotype.
Most Runestones Do Not Describe Warriors At All
The October analysis was published by Vitki, a project using the Scandinavian runic corpus to test large-scale patterns in Viking-Age inscriptions.
Its researchers examined every Viking-Age runestone included in the dataset and compared the language of commemoration with the advice preserved in Hávamál.
According to the Vitki analysis of Viking-Age virtues, most stones do not praise personality at all.
They record relationships.
A typical inscription identifies who commissioned the monument and who died: a father, mother, brother, husband or son.
Kinship itself was apparently worth carving permanently into stone.
Only 293 inscriptions go farther by attaching a quality to the deceased.
That small group offers an unusual dataset for asking what Viking-Age communities considered worth praising publicly.
“Good” Dominates The Vocabulary
The most striking number is 213.
That is how many stones use góðr, or “good,” to describe the dead.
The word could appear in phrases identifying someone as a good son, companion, farmer or other valued member of society.
Its broadness is part of its significance.
Families did not necessarily need to commemorate a spectacular military achievement.
Being remembered as a good person within one’s community was enough.
Other positive descriptions also emphasize social standing and competence.
The analysis counted:
- 74 stones using drengr
- 47 using þegn
- 18 describing someone as the best or foremost
- 17 using language associated with capability or being without shame
- 16 describing someone as able or skilled
- 7 emphasizing generosity or being free with food
- 6 praising qualities such as gentle speech, eloquence or wisdom
- 9 explicitly praising courage or refusing to flee
The pattern does not make Viking society peaceful.
It shows what families chose to memorialize.

Fighting Was Real, But It Was Not The Main Memorial Ideal
War unquestionably mattered during the Viking Age.
Scandinavian armies campaigned in Britain and Ireland. Warriors crossed the Baltic and travelled through the river routes of eastern Europe. Kings fought for territory, while smaller expeditions raided coastal communities.
Runestones themselves sometimes describe men dying abroad or participating in battles.
Yet those events occupy surprisingly little space in the language of personal praise.
Vitki found that roughly nine out of ten stones that name a personal quality mention neither battle nor overseas travel.
That result separates two questions that are often blurred together.
What did Viking-Age people do?
And what did their families want them remembered for?
The answers were not always the same.
Even Drengr Is More Complicated Than “Warrior”
The word drengr provides one of the most revealing examples.
It occurs on 74 runestones and has sometimes been interpreted through martial ideas: warrior, retainer or member of an armed following.
There is evidence for that connection.
Eleven of the 74 drengr stones refer to battle or travel abroad. That rate is substantially higher than the overall runestone corpus, where 99 of 2,633 stones contain comparable references.
The association is statistically significant in the Vitki analysis.
Even so, five out of six drengr inscriptions mention neither fighting nor foreign journeys.
That makes a translation such as “reliable man,” “worthy man” or “honorable fellow” useful in many contexts.
A drengr might fight.
Fighting did not define every drengr.
Þegn Looks Even Less Like A Warrior Title
The term þegn appears on 47 stones.
Scholars have debated whether it represented an official rank, a royal connection or a broader designation for a free and respected man.
The new analysis found no comparable relationship between þegn and fighting.
That matters because both drengr and þegn have sometimes been pulled into reconstructions of Viking military hierarchies.
Runestone statistics encourage more caution.
They may describe social ideals as much as institutional positions.
A man could deserve permanent commemoration because people considered him reliable, established and honorable rather than because he had killed enemies abroad.
Seven Stones Praise Being Generous With Food
One of the most human details involves food.
Seven inscriptions use a formula associated with generosity, including the idea of being “free with food.”
That expression also appears in Hávamál.
Food generosity was not trivial in a society where hospitality had practical and political importance.
A household head could demonstrate status by feeding guests.
Hospitality created obligations, reinforced friendships and helped sustain networks extending beyond immediate family.
The generous person was therefore not merely kind in the modern sense.
Sharing food could demonstrate that someone possessed resources and knew how those resources should be used socially.
Wealth gained meaning when it circulated.
Hávamál Points Toward Similar Social Values
The comparison with Hávamál strengthens that interpretation, although the source needs careful handling.
Hávamál, “Words of the High One,” survives principally in the Codex Regius, an Icelandic manuscript written around AD 1270. Scholars generally consider parts of the poem considerably older, but its individual sections cannot simply be dated as one contemporary Viking-Age document.
Vitki nevertheless compared its 164 stanzas with runestone language because the poem contains extensive advice about social behaviour.
The overlap is striking.
Hospitality matters.
Good speech matters.
Friendship matters.
Reputation matters.
Generosity matters.
So does caution about behaving badly as a guest or failing the people around you.
The warrior exists within Old Norse literature, but Hávamál spends much of its attention on surviving ordinary human relationships.
Reputation Could Outlast The Body
One reason these qualities mattered is that reputation was expected to survive death.
Runestones were themselves technologies of memory.
Someone commissioned stone, selected an inscription and often hired a skilled carver so the dead person’s name would remain visible.
The Scandinavian Runic-text Database maintained through Uppsala University’s runological research preserves thousands of these inscriptions digitally, making large comparisons possible.
The physical stones were built for a much older purpose.
They told future passers-by who mattered.
When a family added that someone was “good,” generous or dependable, they were deciding which part of that person’s reputation deserved permanence.
Generosity Was Also A Form Of Power
The emphasis on giving should not be mistaken for a Viking world without hierarchy.
Generosity could reinforce hierarchy.
Kings and elite leaders distributed silver, weapons, food and other valuable goods to followers.
Farm owners hosted feasts.
Gift exchange created relationships that were difficult to separate from politics.
A generous leader could attract loyalty precisely because he possessed resources to distribute.
That makes generosity compatible with power rather than its opposite.
The important difference is that status depended partly on how wealth was used.
Possessing treasure mattered.
Giving it appropriately could matter just as much.
Runestones Challenge The Modern Viking Brand
The difference between archaeological memory and modern imagery is especially striking.
Contemporary popular culture regularly packages the Viking Age through axes, berserkers, conquest and brutality.
Those elements have historical foundations, but selecting them as the defining features of Scandinavian society is a modern choice.
Old Norse News has previously examined this gap between archaeology and popular reinvention through its coverage of Vikingmania and the modern image of the Viking.
Runestones provide unusually direct evidence for challenging that stereotype.
Families who could commission permanent monuments certainly knew what warfare was.
Some had lost sons and brothers overseas.
Yet when they described character, they usually chose language about goodness, reliability and social standing rather than killing ability.
Epitaphs Are Ideals, Not Personality Tests
There is an important limitation.
Runestones are memorials.
Memorials are biased.
A family was unlikely to spend money carving “dishonest, selfish and unpleasant” into stone about a dead relative.
The inscriptions therefore do not prove that Viking-Age Scandinavians were unusually generous people.
They reveal ideals.
That distinction is crucial.
An ideal tells us what a society claimed people should be.
Actual behavior could fall far short of it.
Likewise, Hávamál gives advice precisely because people did not always follow that advice.
Warnings against bad hospitality only make sense if bad hospitality occurred.
The sources describe values, not universal conduct.
The Warrior Was Only One Successful Viking Identity
The corpus also reminds us that Viking-Age Scandinavia was populated mainly by people doing things other than raiding.
Farmers managed land and livestock.
Craftspeople produced tools and jewelry.
Merchants connected towns across the Baltic and North Sea.
Parents raised children, households exchanged gifts and communities negotiated obligations between neighbours and relatives.
Military achievement could generate fame.
Daily social reliability kept communities functioning.
Runestones preserve both worlds, but their vocabulary gives the second much more space than popular culture usually does.
Why Viking Runestones Praise Generosity More Than The Stereotype Suggests
The October 2026 analysis does not show that generosity literally appears more often than every martial word.
Explicit generosity occurs on seven stones, while explicit courage appears on nine.
The bigger statistical pattern is much stronger.
Out of 2,633 Viking-Age runestones, only 293 describe the character of the dead at all.
Among those, “good” dominates with 213 examples.
Words associated with reliability and standing occur dozens of times.
Only a small minority explicitly foreground courage, fighting or foreign campaigning.
Combined with Hávamál’s emphasis on hospitality, good speech, friendship and reputation, the inscriptions reveal an ideal Viking-Age person who looks surprisingly social.
Warriors mattered.
So did the ability to feed guests, keep obligations, speak appropriately and earn a reputation that relatives considered worth preserving.
The Viking Age produced raiders whose actions changed European history.
Its runestones remind us that the people at home did not necessarily judge a successful life by the number of battles someone fought.
Sometimes the praise worth carving into stone was much simpler:
He was good.
He could be relied upon.
And when people arrived at his table, he fed them.









